Brand System Diagnostic v10

BSD-2600 · BRAND SYSTEM DIAGNOSTIC · REV.10 · ELEVATION BUILD

MR BING

ELEVATION GOVERNING › STRATEGY › INSIGHT › EXPRESSION › SURFACE › FLOOR LOOPS PROMISE (x3) · ALLOCATION (x2) NODES 0 EDGES 0

Hover any chip to inspect. Click to pin and open its checklist.

Every state carries an evidence stamp · every node opens its build checklist

READINESS

of the weighted work is built

simple average, every scored node equal

Built counts full, partial counts half, to-build counts zero. The weighted number sizes each node by how many others hard-depend on it. The nine C·READ nodes are unscored (they inform, they are not organs); Creative Brief and Big Idea are scored, and both are red, so the honest number drops when the roof lands. That drop is the finding, not a bug.

THE NUMBER READINESS SERVES

Household penetration · buyers reached

BASELINE 0.1% HH TARGET not set

The baseline is now measured (Numerator): 0.1% household penetration, 144.7K buying households, $10.62 per household, 1.2x per year, with +$2.0M in revenue per point of penetration and +$1.1M per half-unit of frequency. A target has not been set against it. SEC-verified (EDGAR, FY2022): revenue $1.58M, gross margin 32.29%, net loss $1.54M, 30% food-service. The 2026 raise figures (~$12M run-rate, 10,000+ stores, ~50% food-service) are uncorroborated.

HOW MUCH OF THIS IS EVIDENCE

READING THE BOARD

BUILT signal flowing

PARTIAL intermittent

TO BUILD circuit open

DORMANT off by design

EVIDENCE STAMP (per state)

●

MEASURED a number backs it

◐

SIGHTED we have seen the artifact

○

ASSERTED a judgment, no artifact

NOT SIGHTED may exist, not seen

ABSENT confirmed empty

DEPENDENCY (per arrow)

HARD target cannot exist without source

SOFT source informs, not required

CHIP TAGS

C · READ tinted, unscored insight node

▲

GOVERNS the roof; position, not a dependency count

HOW TO READ IT

FEEDS N on a chip means N organs hard-depend on it. A trace takes its source state. The vermilion arcs are the feedback loops: shopper, operator and penetration return to the Promise (three left-margin rails); measurement and penetration return to Allocation (two right-margin rails) — the only places the board reports on itself. HORIZON: NOW hides parts that are deliberately later; they do not count against the score.

BUILD NOTE · v10 vs the elevation spec

This build re-lays the board into six elevation tiers per the spec (redline items 1–9 all accepted as called), using the real v9 base (41 nodes, matching the spec's own count) as source. The first-uploaded file was a later, partial cut (v12, 36 nodes) missing 7 of those — U37, U38, U39, U40, U41, U42, U43 — and had already folded Retail Media & Search and Reach & Delivery into a single Paid Media node; the actual v9 file supplied the real content for all of it, so nothing here is invented or stubbed. U43 Cost Position is absorbed into C07 Economics per the spec's own instruction, its content (gross margin, WTP, the Section 122 / Lee Kum Kee cost-position risk) carried in whole. Net: 47 nodes, 102 edges — matching the spec's own math exactly.